Google+:Since our first article on social media a new kid is on the block and looking for some of the social media action and when that kid is Google the others should listen. Google+ is looking to take social media share from the likes of Facebook and is a serious rival as its members can then enjoy an eco-system Facebook can’t offer – but is Google+ any good? Well the platform offers the familiar profile options typical to all social media. However where they’re unique is with their “Circles” function, which allows you to group your contacts and work collaboratively. The studio does have an account but we think it needs time to mature and properly integrate with the other products from Google. There’s lots of potential but Facebook has got their first and it shows but there’s still all to play for when it comes to the ever growing mobile device markets.
Tumblr: This micro-blogging platform is what web 3.0 is all about. The free website lets its registered users post pretty much anything from: text, images, quotes, links, video and audio. This small yet personal amount of increasing content can then by followed by other users and they in turn can be followed. The very simple website provides anyone with internet access to share anything they want with anyone else. The site goes on to provide a collection of your posts preserving your media for all time. This is a great piece of social media for those with a little time, don’t need a full blogging engine like WordPress yet still want to share their interests. The website also spans all online devices perfectly and greatly benefits from doing so as result of smartphone cameras and microphones.
Foursquare: A second good example of how the web is liberating people and in Foursquare’s case – consumers. This social media works with smartphones allowing its registered users to identify themselves at a certain location listed on Foursquare, or they themselves can add it. The visitor can then await their friends and or rank the business for others to see. This is pretty much dynamic service feedback in the palm of your hand. But it does connect with Facebook and Twitter for an additional social aspect as your friends can know where you are, then can choose to meet up with you or just know what you like and where.
eBlogger: Now we move into the more substantial social media world with full online blogging. eBlogger is the blogging service offered free by Google. As like Tumblr, this is a professional place to present your own media although with blogging these become longer, better crafted and can use multiple images or even videos. This service is yet another addition to the Google eco-system which it hopes will reach a critical mass to allow its customers to live and work in their browser.
WordPress: This is another, yet different, blogging platform than eBlogger. WordPress has taken the form of two functions in that it offers the publication of blogs and secondly it can provide the framework for entire websites. In fact the Creatifik website and some of our clients are using the WordPress CMS system – just look at our main story. However its blogging service is a different beast as you are required to procure your own hosting albeit made easy by WordPress. But the big benefit over eBlogger is the style of the blogs have significant scope due to the WordPress community supplying a huge range of styled themes. This is why those who want an individual voice choose WordPress. And as mentioned that individual online presence can evolve to become full websites within which the blog engine becomes the “News” page.
RSS: Really Simple Syndication is an XML powered function that organises many different blog articles so that they come in as feeds. This then allows a person interested in consuming their chosen information at their leisure instead of being swamped or their time taken up searching for what they want. In fact the next time you’re visiting an information heavy website look out for the RSS logo as show above..
Digg & Reddit: These are similar social media that claim to be the front page of the entire internet. Within these sites information is added to the feed of the website but what’s different is that this information is then ranked by its readers. This ranking then either “ups” or “downs” the information so its given democratic importance levels – it’s that simple.
Stumble Upon & Delicious: These are the final social media, in this list, that are involved largely with words. However these websites work by allowing people to “bookmark” websites and webpages so good content and interesting content is more easily found by everyone, especially your friends or shared groups.
Vimeo & YouTube: To round of this second part to social media online video has to be addressed and these two need no introduction. We’ve put Vimeo before YouTube because as designers we like Vimeo more as it embeds better and is far more mobile friendly, at least for the moment. These two social media have pretty much revolutionized the internet as your life simply isn’t long enough to watch half the stuff on either of them. Not unless you want to see your children grow up. These social media also give a free option to describe products and services very well on your website, as well as giving a much greater purpose to the camera to your smartphone.