Twitter is great for science and scientists as its 140 character limit shouldn’t be seen as a frustration for verbose professionals, but instead as an opportunity. An opportunity for science communication to shed its long-winded reputation and engage interested followers with short snappy ideas.
To tweet better, think of your message first to best catch the eye within the fast pace of the twitter platform. So here are some tips and examples for better tweeting.
DON’T TWEET: “In my new research article I’ve written about the effective methods of qPCR [#LINK}”;
This bad example is an example of putting yourself before the interest of your follower, link is at the end, and there’s no hash tag.
DO TWEET: “Effective methods in qPCR [#LINK], essential reading for molecular biologists #qPCR”;
This is a good example of a tweet, as it puts the interest of your target followers first, provides the link early and anchors the tweet with a relevant hash tag.
It’s important to offer value as quickly and as clearly as possible to interest your followers. Furthermore don’t use more than two hash tags, and make your tweets enticing. And don’t forget to shorten your urls to recover characters.
A final way to send better tweets is to ask a question then provide a useful link to its solution. Your followers will love you for solving research related headaches. This may very well be the best way to engage and gain further followers within the sciences, as they retweet you over and over. As a result keep your tweets and your profile strong with key words accurate to your scientific area and always act with your followers best interest in mind.