After meeting with key staff and submitting our costed proposal were selected to deliver the design project to establish and support the company in the short to medium term in the first instance. Before the visual design of the company could begin Creatifik was involved in providing consultation to suggest company names and registration in the UK, EU and USA. As well as make sure any resulting url’s were available. This was welcomed as we prefer to be involved as early as possible in the formation of companies that we are asked to brand and design.
The branding and logo design was inspired by the swab sampling which is performed for all cervical papilloma testing and was visually blended with diagnostic visuals. The client also liked a “brushed” line look – all of which was incorporated effectively within the logoform. The company name was created using a modern typeface and rendered with a striking purple hue.
Company stationary made great use of the company identity while maintaining functional white space. Letterhead, compliment slip, business card and DL envelope were all provided.
An overview of the company and what it provides was distilled into a double sided company sheet that will be a key marketing item. The layout design makes use of logoform elements as an image frame and the branding and typography is congruent throughout. Furthermore a three column information page relays technical and contact information.
A responsive WordPress website was implemented to display company information across desktop and mobile devices. Running on and managed by the Creatifik system, the website presents the company, its staff and its cervical papilloma screening diagnostic service cleanly and effectively.
Precidar diagnostics’ company mission is presented and the need for their service to exist is highlighted throughout this page. Contact information, message form and email links are strategically placed to encourage enquiry by visitors which are forwarded to nominated staff.
Client photography was reviewed and applied to the website to relay their diagnostic services in greater detail. Using a double column, alternating sections of key information is displayed. The website design is a continuation of the company identity and links to their social media profiles.
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