It was decided early on that a printed item was desired to sit alongside with the final project report, and be complementary different in design and editorial. Furthermore there was a strict deadline for the design, print and delivery of any printed item – as it had to be ready for an evaluation event. Being a digital focused project the printed item was also provided as a PDF and an interactive digital document which worked seamlessly across mobile devices. Finally a website was also provided to work with the printed booklet; providing a limitless platform for additional and future information while furthering content and social media channels.
The dallas editorial design made use of the core orange colour throughout the print design. Keywords were used to create typographic artwork for the cover with clear logos and hashtag.
The DIN typeface was used throughout the design with the key colour used sparingly to give emphasis to titles and boxed sections.
A 2.5 column structure for pages gave suitable area for copy while allowing space for: required logos, QR codes and full width images or illustrations.
Another use of the 2.5 column structure was to show images spanning the inside of the spread. Plus each of the project pages were designed to relay their specific branding identity – largely using colour.
Illustrations were created to visually and metaphorically illustrate key themes of the Dallas projects.
All key stakeholders were represented with high resolution logos and organisation titles.
References and resources for further reading were included and the inside rear cover showed the Dallas key colour as a solid page.
Content from the printed booklet was used to structure the initial pages and menu. Social media, contact information and message paths were also added to make best use of the website for interested visitors.
The cover artwork was repurposed for the homepage banner with the visitor path made clear.
Midway in the homepage links to the main projects are displayed with their logos. The menu follows the visitor as they scroll.
Titles of the pages were kept the same as the booklet, even the underscores, and solid colour was used to anchor them visually.
Graphics from the booklet were repurposed for the website. And the footer provides: a short overview, news links, social and contact links to every page.
Being a WordPress website news is shown on a dedicated page and managed by a flexible blog engine.
The website makes it easy for those interested to get in touch with nominated staff, follow social profiles even view the departmental location.
Visit the Dallas Website…
We worked with Creatifik after seeing a really nice glossy brochure they had produced on a really complex scientific and academic project. With a 250 page report to submit at the end of our own large technical innovation programme it was really important to us to have something attractive that people could pick up and quickly access the highlights of our report in a really engaging and accessible way. Creatifik worked tirelessly with us to get the right document for us on time and helped us create the not only the right look and feel but also the right tone for the document given our audience. I will most definitely be working with Creatifik again in the future and would recommend them to help you produce a high quality audience friendly report for your projects.